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Brand

Brand guidelines

How to use our name, logo, colours and type. For press, partners and integrators.

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Name

How to write Val-Eight

Yes

Val-Eight
Capital V, capital E, a hyphen. Our agents are called Vals: one Val, two Vals. On objects and print, sign “Val-Eight Research Lab, Paris”.

No

Valeight · Val8 · VAL-EIGHT · Val Eight · ValEight
Don’t call our agents bots or assistants in our own communication. They are Vals, or teammates.

Colour

Warm, quiet, with one accent

Mostly porcelain and anthracite. Terracotta is our signature: use it for what matters, not everywhere.

Terracotta

#D74F35

Accent: buttons, highlights, our signature

Porcelain

#FBF8F5

Main background

Cream

#EFE2D9

Warm surfaces, print, text on dark

Anthracite

#2F2A27

Text and dark backgrounds

Taupe

#66584E

Secondary text

Proportions. 60% porcelain, 22% anthracite, 12% cream, 6% terracotta.

Illustration palette

  • Rust#A3431B
  • Brick#862D1F
  • Caramel#8E5E38
  • Ochre#A06919
  • Apricot#DAA96F
  • Mustard#B29750
  • Soft olive#9F9D64
  • Sage#7B8D7D
  • Powder blue#92C1C9
  • Old rose#C97F80
  • Sand#BCA883
  • Deep brown#48372D

Warm, muted, painterly. Shadows in deep brown, never pure black. No purple, no electric blue, no neon.

Typography

Inter, and nothing else

Aa

Inter
Regular · Medium · Semi Bold. Free, open source, works everywhere.

Hero

Your team, each with its own computer

Title

Your team, each with its own computer

Subtitle

Your team, each with its own computer

Lead

Your team, each with its own computer

Body

Your team, each with its own computer

Label

Your team, each with its own computer

Sentence case everywhere. Tight letter spacing on large titles (−2 %). Capitals only for small labels and print signatures.

Mascots

The Vals

Small painted robots with a >8 on their screen. Each one has its own colour. They are friendly, never cute in a childish way.

Use the official illustrations as they are. Don’t redraw them, recolour them, turn them into 3D or give them new facial expressions.

Voice

How we write

Warm and simple

Write like a person, not like an ad. Short sentences, plain words.

Yes:

“Your Val works on its own computer, even when your laptop is closed.”

No:

“Unlock next-gen autonomous AI workflows.”

Concrete

Show what happens, with real tools and real tasks.

Yes:

“Every Monday at 9, it sums up your pipeline in Slack.”

No:

“Boost your productivity like never before.”

Honest

Say what it does today. No promises we can’t keep.

Yes:

“It asks before sending anything.”

No:

“Fully autonomous, zero effort.”

In short

Do and don’t

Do

  • Use the logo in one colour, with its clear space.
  • Keep large areas of porcelain and let the content breathe.
  • Use terracotta for one thing per screen: the main action, the key word.
  • Round every corner at 12 px.
  • Use the official mascots and illustrations.
  • Write in sentence case, simply.

Don’t

  • Stretch, rotate, recolour or add effects to the logo.
  • Use purple, neon, cold blues or gradients.
  • Use other fonts.
  • Add borders and dividing lines: separate with space and background colour.
  • Use stock robots or generic AI imagery.
  • Use hype words: revolutionary, next-gen, magic.

Questions

Need something else?

For press, partnerships or a logo in another format: [email protected]